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PermaLife Products, LLC

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Corporate Headquarters

7000 Boulevard East

Guttenberg, NJ 07093

(201) 520-0220

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 E. Orange kids help to re-tread city's landscape

Pupils spearhead effort to remove discarded tires littering local streets

Friday, January 07, 2005

BY KEVIN C. DILWORTH Star-Ledger Staff

Samir Nicholson of East Orange is fed up with people illegally dumping tires around his hometown.

"It disgusts me," said Samir, an 11-year-old sixth-grader at the Gordon Parks Academy for Radio, Animation, Film and Television magnet school. "It's a problem"

Alexis McNeal, Samir's classmate says she is also angry and concerned. It seems that almost every empty lot, desolate street, industrial area cul-de-sac and municipal playground around has a discarded tire problem, Alexis said yesterday.

Alexis and Samir, with about 60 fellow fourth-, fifth- and sixth-graders in the school's Quest gifted- and-talented program, came up with an idea to tackle the city's environmental pollution problem head-on. They are working with the East Orange Public Works Department on a pickup program.

That venture involves youngsters, such as Alexis and Samir, joining public works department staffers at least once a month, collecting discarded tires that mar the four-square-mile city's landscape.

The city also has contracted with the PermaLife Products, a rubber tire recycling firm, in Guttenberg, to pick up tires at a cost of $1.50 each rather than the $3.50-per-tire disposal cost East Orange had paid another firm. PermaLife transforms the accumulated rubber wheels into garden mulch, door mats and protective covering for municipal playgrounds.

The city plans to provide details of that new curbside pickup and recycling effort next week.

National research has shown that of the estimated 300 million tires illegally dumped across America every year, "only 30 percent of them get recycled," Samir said.

The problem is very evident in East Orange, he said. "Look around; there are so many (discarded tire) eyesores that pollute the environment."

The two pupils, along with student members of their school's award-winning Kids Witness News television team, got their first taste of what's in store for them.

They gathered this week at the city's Midland Avenue recycling center and met with public works department staffers. They stood around a pile of 300 tires public works crews had gathered from across the city in the past two months.

"Most of the stuff we accumulate here is the result of illegal dumping," Donald Wharton, the city's sanitation superintendent and recycling coordinator, said.

Unfortunately, people and businesses from communities outside East Orange dump tires in the city, especially in somewhat desolate, nonresidential locales. This creates visual and environmental nightmares, Wharton said.

"The scope of the problem is not just tires," he said. "It's the illegal dumping itself. It cost us (East Orange taxpayers) anywhere from $150,000 to $200,000 a year in dumping fees we have to pay and for the manpower used for the pickups of the stuff."

Illegal tire dumping has gotten worse since last year, when Essex County stopped allowing old tires to be picked up as bulk trash, he said.

After surveying that huge pile of tires, the youngsters, along with teachers David Baliban and Maria Johnson, traveled to a cul-de-sac on industrial Kearney Street.

The youngsters found eight recently discarded tires there, along with several giant black plastic bags of wooden cabinet remnants, moldings and wooden strips, also illegally dumped.

One tire at a time, the youngsters helped Wharton load the discards onto the back of a public works department truck, then tossed in three more tires found in front of two homes on North 17th Street.

"The kids are great," Wharton said. "They really are amazing."

For more information about East Orange's planned curbside tire pickups for city residents and businesses, or to report illegal dumping, call Wharton at (973) 266-5337.

Kevin C. Dilworth covers East Orange. He can be reached at kdil worth@starledger.com or (973) 392-4143
 

Copyright 2005 NJ.com. All Rights Reserved.

 

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News

 

PermaLife Products, LLC President Martin J. Sergi Honored As Entrepreneur of the Year by Ernst and Young 

Guttenberg, NJ October 15, 2006 – PermaLife Products, LLC announced today that its President Martin J. Sergi has been awarded with The New Jersey Ernst and Young Entrepreneur Of The Year award in the category of Emerging Business.

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Manny & Renee Lawson

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PermaLife Offers Discounts

PermaLife is offering substantial Discounts as well as Special Coupon Offers in selected areas. To find out if discounts are available in your area checkout our Special Coupon Offers Section found here on our  Website. SPECIAL COUPON OFFERS or call us toll free at (866) 737-6254.

 

FridayJan7,2005

PermaLife pitches in to help E. Orange, NJ. deal with an important environmental problem. Read more

 

March 2005

PermaLife Products, LLC is pleased to offer the extended Ford Family, an exclusive discount program to purchase PermaLife Mulch™ and PermaLife Pour&Play™.

Learn More

 

March, 2005

PermaLife SportsFill™ recycled rubber infill is used by Sprinturf, a national leader in sports facilities construction. To learn more about Sprinturf and their products click here.  Learn More

 

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